Survey on the public of the major events held in Turin and included in the programme of Contemporary Art: Artissima, Paratissima, The Others, Photissima, Operae and private galleries. The study provides a descriptive picture of the visitors profiles, the way they consumed the cultural offer and the budget they spent. The survey was carried out by the Fitzcarraldo/Cultural Observatory of Piedmont on behalf of the Chamber of Commerce of Turin.

An observation survey on the Gallerie dell'Accademia in Venice. The survey uses the Miranda technological module, which was designed by Fitzcarraldo to carry out surveys revealing the interaction between museum displays and visitors, and to assess the communicative potential of the onsite communication system.

A survey which reconstructs the profile, the preferences and the satisfaction level of the people visiting the Palazzo dei Consoli in Gubbio. The survey was commissioned by the Municipality of Gubbio.

A survey about the visitors to the different events Esperienza Italia, which took place in Torino on the occasion of the 150th anniversary of Italy’s Unification. The survey was commissioned by the Italia 150 Committee.

A survey analysing the profile, the motivation and the experience of the people visiting the Galleria Ferrari, the official exhibition of the well known automotive firm Ferrari  and which verifies the efficacy of the new displays.

We reconstructed on behalf the the Italian Ministry of Culture the state of the art of the current research about participation and museum visitors studies at national and international. We evaluated how far the new digital environments help the interaction, the listening and the analysis of real and virtual audience and we provided information and guidelines for the identification of appropriate research topics and methodological approaches in order to assist the Ministry of Culture in setting up policies of promotion and improvement of the State museum system.

An analysis of the visitors to Ca' Rezzonico, using the Miranda technological module, which was designed by Fitzcarraldo to carry out surveys revealing the interaction between museum displays and visitors, and to assess the communicative potential of the onsite communication system.

Museum Literacy (MusLi) is an EU project supported by the Lifelong Learning Programme – Grundtvig Learning partnership. It aims to establish a platform for museums, administrations and training institutions to overcome barriers to cultural literacy through museum activities. MusLi targets potential publics with low schooling levels such as citizens with low qualifications or at risk of social exclusion, including migrants.
The working group collected significant cases and experiences and presented the most effective solutions adopted in order to approach this kind of audiences on the occasion of a public conference held in Bolzano (Italy) in June 2010. The MusLi project is led by Fondazione Fitzcarraldo. Further project partners are Mu'zeumok e's La'togato'k Alapitva'ny / Foundation for Museums and Visitors, Budapest, Hungary, ENCATC, European Network of Cultural Administration Training Centers, Provincia Autonoma di Bolzano Alto Adige – Südtirol – Ufficio Cultura Italiana, Bolzano, Italy, The Manchester Museum, The University of Manchester, UK. Associated partners: Municipality of Turin, Musée du Louvre, France, Région Nord Pas de Calais, France, Pulszky Társaság / Pulszky Society - Hungarian Museum Association, Hungary.
Leaflet
Final publication

An analysis of the visitors to National Gallery of Modern Art in Rome. The survey made use of the Miranda technological module, which was designed by Fitzcarraldo to carry out surveys revealing the interaction between museum displays and visitors, and to assess the communicative potential of the onsite communication system. GNAM used the results of the survey to redesign the new display.

Observation survey at Zoological Museum of Rome, in partnership with Associazione Civita. The survey makes use of the technological module Miranda, set up by Fitzcarraldo in to monitor the interactions between the visitors and the museum space and to understand the communicative efficiency of the display.

The second study of visitors to the Ferrari Gallery, the famous car company's museum. The first survey was carried out by Fitzcarraldo in 2007.

Observation study at the Capitoline Museums in Rome, in partnership with Associazione Civita. The survey uses the Miranda technological module, which was created by Fitzcarraldo in 2005, for surveys designed to reveal the interaction between museum premises and visitors, and to assess the communicative potential of the displays.

Promoted by the Direzione Beni Culturali (Arts & Culture Dpt) of the Regional authority in collaboration with Fitzcarraldo.
A programme designed to raise awareness and provide museums and those involved in the museum sector in Veneto with cognitive elements and practical instruments to help them understand, analyse, and assess the public. The project consists of an initial training period on issues relating to knowledge and assessment of users. This prepares the way for the work of arranging and sharing analysis instruments that can be standardised and used as modules to meet different objectives and needs.

Cultural Observatory of Piedmont
An investigation into changing types of visitors to cultural venues and the way that these are used, in view of their greater cultural and tourist appeal and, bearing in mind that 128 new museums and cultural resources have been opened or restored to the community, the considerable changes which have taken place in museum facilities in Turin and Piedmont.

Fact-finding socio-cultural survey of visitors to the Ferrari Gallery to examine their motives, type of use and levels of customer satisfaction.

The survey was designed to examine motivational aspects, the formulation of opinions during the visit and the effectiveness of the communication systems used during visits to the museums. The study mainly used quantitative techniques (focus groups) and was part of a project for the "Quantitative and qualitative assessment of attendance and levels of satisfaction among the public in the museums of the province of Modena" promoted by the Sistema Museale of the Province of Modena.

With the contribution of Fondazione CRT
Survey of the public at the exhibition put on in Turin from February to March. The survey is designed to map out the personal and social profile of the public, analysing where the visitors came from and how they reached the exhibition, the reasons and decision-making processes that led them to decide to go, the relationship between the exhibition and the host territory in terms of tourism behaviour and the use of commercial and accommodation services in the area, as well as the level of satisfaction of the visitors with regard to the exhibition and related services.

An innovative project to train and raise awareness among museum staff concerning knowledge of the public through observation studies and experimenting technologically innovative solutions. The Miranda project includes a training workshop, a period of software testing and the creation of a dedicated web site. It involved 10 museums in Piedmont in 2005 and 8 in 2006. The two-year experimentation stage of Miranda was promoted and carried out with a contribution from Regione Piemonte and Fondazione CRT.

With the contribution of Museo Nazionale del Cinema di Torino
Use of experimental techniques for analysing visitors' behaviour patterns in the national cinema museum. An observation study to assess the level of interaction of visitors with the exhibition was carried out with a view to suggesting improvements in communication in order to give a greater understanding of the museum visit and services. The study also provided an opportunity to experiment a prototype software application which speeds up museum analyses and displays visitors' behaviour patterns on a series of maps, pinpointing the exhibition areas with the greatest power of attraction.

With the contribution of Città di Torino
The results of an observation study carried out by OCP in order to describe behaviour patterns among visitors to the museum, using a non-standard methodology.

Commissioned by the General Administration of Culture, Identity and Autonomy of Regione Lombardia, visitors to ten museums in Lombardy were surveyed in order to create user profiles, analysing the reasons for their visit, and assessing the cognitive impact it had upon them.
The museums examined were: Civica Galleria d'Arte Moderna, Gallarate; Civiche Raccolte Archeologiche e Numismatiche, Milan, Civico Museo Donizettiano, Bergamo; Musei Civici, Como; Musei Civici, Pavia; Museo di Santa Giulia, Brescia; Museo Civico di Palazzo Te, Mantua; Museo Civico di Storia Naturale, Milan; Sistema Musei Civici, Cremona; and Villa Manzoni, Lecco.
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With the contribution of Regione Piemonte
Results of six surveys of the public at exhibitions and cultural heritage sites in Piedmont.

With the contribution of Regione Piemonte and Città di Torino
Results of a survey monitoring consumer behaviour among museum cardholders at the metropolitan and regional level.

The results of surveys carried out at eight exhibitions from 1997 to 1999 in Turin.