Adeste+

—

by

Adeste+

WHEN
2018-2022

WHERE
Europe

PARTNERS/CLIENTS
More than 40 partner

REFERENCE ACTIVITY
International Cooperation

THEMATIC SCOPE
Cultural Participation, Cultural Policies

Adeste+

WHEN
2018-2022

WHERE
Europe

PARTNERS/CLIENTS
More than 40 partner

REFERENCE ACTIVITY
International Cooperation

THEMATIC SCOPE
Cultural Participation, Cultural Policies

Abstract

ADESTE+ is a large-scale European cooperation project aimed at expanding cultural participation, structured through “capacity building” paths for organizations based on “design thinking” and “collaborative learning.” The project involved designing and producing shows, programs, and activities for diverse audiences, along with the realization of three international Summer Schools (Lisbon, Rijeka, and Turin), moments of exchange and learning for hundreds of professionals from across Europe.

For the first time, partners representing the entire cultural sector chain were brought together on an equal and organic basis: those shaping policies, those producing and organizing, those studying, and those consuming. This holistic approach aimed to restore the articulation and complexity of the cultural sector, often hesitant to share know-how and experiences. tion and complexity of the cultural sector, often hesitant to share know-how and experiences. The cascade program involved 60 organizations from Italy, the United Kingdom, Portugal, Denmark, Spain, Croatia, Greece, Lithuania, Germany, France, and Poland.

Goals

ADESTE+ is a large-scale European cooperation project aimed at expanding cultural participation, structured through “capacity building” paths for organizations based on “design thinking” and “collaborative learning.” The project involved designing and producing shows, programs, and activities for diverse audiences, along with the realization of three international Summer Schools (Lisbon, Rijeka, and Turin), moments of exchange and learning for hundreds of professionals from across Europe.

Project website


Audience Centred Experience Design (ACED) blueprint ITA


Articolo di Alessandra Gariboldi


Our role

Fondazione Fitzcarraldo served as the project leader, with 15 partners participating in 11 cities across 7 European countries. Over four intense years, the project focused on placing the audience at the center of cultural organizations, involving theaters, museums, and multidisciplinary production centers among the partners.

ADESTE+ did not emerge out of nowhere. Since 2013, many partners have worked together to experiment with new ways of placing the audience at the center. The project addressed challenges such as producing quality content accessible to all through innovative approaches to make change possible and replicable.

The shared journey resulted in a support tool for cultural organizations – ACED (Audience Centred Experience Design) model: a toolbox to enhance work with audiences It is aimed at institutional teams, cultural project managers, trainers, consultants, facilitators, and policymakers – everyone interested in establishing meaningful relationships with their audience and communities.

During the Adeste+ project, the methodology was tested and improved through collaboration with artistic partners, a cascade program with dozens of organizations, and three summer schools involving over 200 professionals. Through the dedicated website, we aim to share case studies, methods, and resources with industry professionals, including the complete model available in PDF in 7 languages.

Partners

Among artistic partners:Teatro Stabile di Torino (IT), Fondazione Calouste Gulbenkian (PT), Harinera (ES), Croatia National Theatre I Zajc (HR), Mercury Theatre (UK), Norrebro Theatre(DK)


Research Partners: Fondazione Fitzcarraldo (IT), The Audience Agency (UK), Centre for Arts and Interculture (DK), University of Deusto (ES), Melting Pro (IT), Fondazione Kultura Nova (HR)


Institutional partners: Compagnia di San Paolo, CittĂ  di Zaragoza, CittĂ  di Varsavia, e Gulbenkian Foundations, Kultura Nova

Reference activity

International Cooperation

Research and Development, Support, and Advocacy in Europe and Beyond

Other projects

International Cooperation

ADESTE – Audience Developer: Skills and Training in Europe

To bring European citizens closer to culture, cultural organisations must be prepared to…

2013-2016
International Cooperation

Dancing Museums – The Democracy of Being

The Fitzcarraldo Foundation conducted the action research throughout the duration of the project,…

2018-2022
International Cooperation

Engage Audiences. Study on Audience Development-How to Place Audiences at the Centre of Cultural Organisations

A study which explores innovative approaches to audience development, and aims to give…

2016